Marketing (Prof. Baumgartner)

Welcome to the department of Marketing

The Bachelor’s programme covers the fundamentals of marketing, supplemented by specialised modules in market research and consumer behaviour. The programme places particular emphasis on practical, application-oriented issues. The Master’s programme focuses on marketing research, the development of marketing strategies, customer management and intercultural marketing. The specialisation modules allow for an in-depth examination of current methods and theoretical approaches, ensuring that graduates are optimally prepared for roles in companies, agencies or consultancy firms.