Courses

courses of the SoSe 2026

lecture

• [Bachelor] Introduction to Marketing

  Wed.. 12:00 - 14:00 (weekly), Location: 22/B01

• [Master] Interkulturelles Marketing

  Mon.. 16:00 - 20:00 (weekly), Location: 15/E07

• Marketing Research and Modeling

  Tue.. 12:00 - 14:00 (weekly), Location: 15/128, Thu.. 10:00 - 12:00 (weekly), Location: 15/128

seminar

• [Proseminar Prof. Baumgartner] Proseminar in Marketing

  Dates on Monday, 08.06.2026 10:00 - 12:00, Tuesday, 09.06.2026 - Wednesday, 10.06.2026 14:00 - 16:00, Room: 22/105, 29/E13, 15/133

exercise

• [Master] Marketing Research and Modeling [exercise]

  Thu.. 12:00 - 14:00 (weekly), Location: 15/128

Kolloquium (Offizielle Lehrveranstaltungen)

• Abschlussarbeitenkolloquium FG Marketing (Prof. Baumgartner)

  Dates on Wednesday, 11.03.2026 10:30 - 13:00

tutorial

• [Bachelor] Tutorium zu Grundlagen des Marketing

  Thu.. 14:00 - 16:00 (weekly), Location: 22/107

• [Bachelor] Tutorium zu Grundlagen des Marketing

  Wed.. 14:00 - 16:00 (weekly), Location: 22/108

• [Bachelor] Tutorium zu Grundlagen des Marketing

  Wed.. 16:00 - 18:00 (weekly), Location: 22/108

• [Bachelor] Tutorium zu Grundlagen des Marketing

  Thu.. 12:00 - 14:00 (weekly), Location: 22/108

courses of the WiSe 2025/26

lecture

• [Bachelor] Consumer behaviour

  Wed.. 12:00 - 14:00 (weekly), Location: 15/128, 15/E07, (BBB-Meeting Raum)

• [Bachelor] Market research

  Tue.. 14:00 - 16:00 (weekly), Location: 01/B02, (BBB-Meeting Raum)

• [Master] International Management

  Thu.. 10:00 - 12:00 (weekly), Location: 11/212, 15/421, Dates on Monday, 27.10.2025 16:00 - 18:00, Room: 11/212

• Customer Management and Customer Experience Management

  Thu.. 16:00 - 20:00 (weekly), Location: 15/E16, 15/E07

• Pre-course Mathematics

  Dates on Tuesday, 30.09.2025 - Thursday, 02.10.2025 09:00 - 17:00, Room: 01/E01

seminar

• [Master's seminar] Choice-Based Conjoint Analysis and Discrete Choice Models

  Dates on Tuesday, 13.01.2026 - Thursday, 15.01.2026, Tuesday, 20.01.2026 10:00 - 12:00, Room: 41/101, 41/102, (22/107)

exercise

• [Bachelor] Consumer behaviour [supplementary study class]

  Thu.. 08:00 - 10:00 (fortnightly, from 23/10/25), Location: 15/E16, 01/EZ04

• [Bachelor] Market research [supplementary study class]

  Thu.. 08:00 - 10:00 (fortnightly, from 16/10/25), Location: 15/E16

Kolloquium (Offizielle Lehrveranstaltungen)

• Abschlussarbeitenkolloquium FG Marketing (Prof. Baumgartner)

  Dates on Friday, 05.09.2025 09:00 - 11:00, Tuesday, 04.11.2025 12:00 - 13:00

Vorlesung und Proseminar (Offizielle Lehrveranstaltungen)

• [Master] Business Game Marketing-Strategy

  Thu.. 10:00 - 12:00 (weekly), Location: 22/107, Dates on Thursday, 22.01.2026 08:00 - 10:00, Room: 22/107

Projektgruppe (Offizielle Lehrveranstaltungen)

• Disputation Sarah Kortekamp

  Dates on Tuesday, 28.10.2025 11:00 - 12:30, Room: 29/E13